I'm a product leader who's spent over two decades taking products from idea to launch — as a designer, builder and CPO. Today I help teams work in new ways: making the shift from static Figma mockups to designing and building with AI, and bringing that change into how the whole organization ships.
Vision, strategy and execution to bring products to life. I help teams figure out what to build and why, then lead the cross-functional work to ship it — from early concept through launch and the iteration that follows. I've done this as CPO, CEO and Head of Product across startups and growing teams.
"Good design is as little design as possible.
Less, but better." Dieter Rams
The way teams build is changing fast, and most are still stuck in static Figma files. I help organizations make the shift to designing and building with AI — prototyping in real, working interfaces, validating ideas in days, and weaving AI into the everyday product process. Less hand-off, more momentum.
Senior product leadership without the full-time hire. I'll help you sharpen strategy, define an MVP worth building and coach your team to ship — including how to modernize the way they work. Drawn from experience co-founding startups like Setmore and leading products used by millions.
Whether you're shaping a new product or rethinking how your team works, I'd love to hear about it.
Let's talk