UI / UX / Design

WheelPros may just be the biggest name in the wheel industry. As the parent brand responsible for the likes of American Racing and KMC Wheels they needed a new website experience that allowed dealers to browse their vast array of products and explore their family of brands in a slick and sexy interface. Partnering with Burkson Technology, we redesigned their website, providing a robust UI that allows for finding exactly what you're looking for out of tens of thousands of wheels, complete with vehicle visualization.