I helped found Setmore in late 2011 with a small team and an idea to make an intuitive, powerful scheduling app. We made a stripped down MVP and started signing up users even before we had a finished product. Since then I’ve helped manage a growing team, also acting as the primary designer for the web app, website, collateral and mobile apps. It’s been an iterative and steady labor of love and to date has booked over 20 million appointments worldwide.