Branding / Product Design

Lita was an ambitious project from the start. The founder was trying to create an app in its own category, one that could manager a family's assets as well as their people and information. I guided them through a brand discovery and positioning process, and together we ended up with a voice, message and aesthetic that spoke to who they were and renamed their company from LOOK to Lita. I mapped out and designed the foundational UX and UI for their desktop application, complete with interactive prototypes.